晨光文具历史

❶ 对于晨光这一品牌历史的英文介绍

Shanghai Chenguang Stationery Co., Ltd. is located in Guangming Economic Zone, Qingcun Town, Fengxian District, Shanghai. The company covers an area of 260 mu. It is a comprehensive stationery group integrating the creative value and manufacturing advantages, focusing on stationery.
Development history
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17 years old, Chen Huxiong found the first job, when the stationery salesman, a do is 10 years.
10 years of trade experience so that he is well aware of the operation of the instry as a whole, and mastered a certain amount of sales resources. But the financial crisis in 1999 allowed its companies to go bankrupt. There were only two paths ahead of him: either to the upper reaches of the instry to open factories, or to the downstream to open retail stores.
At that time, if you want to do the terminal to open a retail store, you must rely on the brand to support, or certainly can not do it. But in a short time to establish their own brand, it is almost impossible. Trade-offs, Chen Huxiong decided to set up in Shanghai pen factory, from Shanghai, heroes, eternal life, such as the birthplace of old pens.
In 1999, Chen Huxiong bought in Fengxian 6 acres of land to build factories, began to create the morning pen instry. Because he is completely ignorant of the pen, Chen Huxiong hired a number of experts at the Shanghai pen factory director, himself in the next study side of the stem. Through two years of testing the water, the factory can barely maintain. Chen Huxiong think this does not work, so decisively adjust the strategy, on the one hand to adjust the leadership, by his own battle, on the other hand the expansion of land, with large-scale proction to enhance proction.
During that time Chenhu Xiong 24 hours to live in the factory, the workshop is also day and night to start. The proction of a pen to go through 40 proceres for the operation, as long as there is a link error, that is waste. Later, no matter which part, Chen Huxiong as long as the proct in hand to see, to know whether it is qualified.
Chenguang proct price is the Japanese counterparts 1/3, gross margin of about 15% to 20%, and each increase of 5 percentage points, there will be 100 million yuan in revenue.
2002, Chenguang stationery began large-scale operation, in order to scale for efficiency
In 2004, Chenguang stationery brand strategy will enhance the important agenda
2008, dawn stationery chain retail business started
2011, dawn stationery to start e-commerce, and graally open up e-commerce business exploration.
Brand logo
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M & G is a morning English stationery, is the English word Morning Glory initials, meaning the glory of the morning. Black "G" is the international black, on behalf of the dawn will be based on the world stage, to spread the world of Chinese culture! "Red" M "is the Chinese red, on behalf of the morning light from China, continue to absorb nutrients from China's outstanding culture;
Shanghai Chenguang Stationery Co., Ltd. is an integrated stationery company integrating the creative value and service advantages, focusing on stationery business. Chenguang stationery is committed to providing comfortable, interesting, environmentally friendly, cost-effective stationery, so that people enjoy the use of process and stimulate the user creativity. Our procts cover all kinds of writing tools, correction tools, rubber, ruler, plastic, painting, book, PP, desktop, electronics, pencil tools, finance and administrative supplies, . Chenguang stationery adhere to the use of energy-saving environmental protection materials and manufacturing methods, to assume the responsibility of enterprises as citizens of the world for the cause of global environmental protection and contribute to the recycling economy.
Chenguang Instrial Park is located in Shanghai, China, is from a "cradle of the stationery," said Shantou started fortune, in order to comply with the company's development trend, the company headquarters moved to Shanghai. Is the "all-round factory" concept of the establishment of world-class stationery manufacturing base. China Pen Instry Base, China Pen Center are located in Chenguang Instrial Park, showing the dawn stationery as the banner of China's stationery instry, is based on China's "world-class" quality of the global impact. Chenguang Instrial Park has more than 150,000 square meters of the whole process proction workshop, the world's leading mold engineering and research and development center, leading instry-level automated proction and small automation equipment research and development capabilities ... ... dawn stationery can quickly be creative into a world-class quality Procts, and "all-round factory," the technical and efficiency advantages continue to optimize, and always maintain a strong vitality!
"I am creative freedom" is the slogan of dawn stationery brand. Chenguang stationery is not a traditional manufacturing enterprises, but a "creative enterprises." As the core competitiveness of enterprises, "freedom of my creativity" has been integrated into the dawn of stationery in all areas, including proct development, marketing innovation, branding, management operations, manufacturing technology ... ... Chenguang stationery thus established the instry's unique competitive advantage , The Chinese stationery instry leading brand.
"World-class" quality requires a "world class" team. Chenguang stationery has an international vision and world-class team of multinational designers to unique "Asian aesthetics" to communicate with the world; dawn stationery procts cover more than 50 countries and regions, marketing teams and partners around the world to build a "Partner the world" a strong marketing network. At the same time, Chenguang stationery to the world through the efficient integration of global resources, including raw materials, technology, capital, market, talent and creative culture, to the world of dawn of creativity, brand and culture to morning stationery unique human touching world.
Dawn stationery to inspire the power of inspiration to help everyone realize the dream of creativity!
发展史
编辑
17岁那年，陈湖雄找到了第一份工作，当起了文具用品的推销员，一做就是10年。
10年的贸易经历让他对整个行业的运作规律了如指掌，且掌握了一定的销售资源。但1999年的金融危机却让其所在的公司面临倒闭，摆在他面前的只有两条路：要么往产业上游走去开工厂，要么去下游开零售店。
当时考虑到如果要做终端开零售店，必须依靠品牌来支撑，不然肯定做不起来。而要在短时间内建立自己的品牌，那几乎是不可能的事。权衡再三，陈湖雄决定在上海组建制笔工厂，从上海、英雄、永生等老牌笔的发祥地起步。
1999年，陈湖雄在奉贤买下了6亩地造厂房，开始打造晨光笔业。由于自己对制笔完全一窍不通，陈湖雄聘请了当时上海笔厂的几位专家任厂长，自己则在旁边学边干。通过两年的试水，工厂只能勉强维持。陈湖雄觉得这样下去不行，于是果断地调整策略，一方面调整领导班子，由他亲自上阵，另一方面扩张用地，用规模化生产来提升产量。
那段时间陈湖雄24小时住在工厂，车间也是昼夜不停地开工。一支笔的生产要经过40道程序的操作，只要有一个环节出错，那就是废品。到后来无论是在哪个环节，陈湖雄只要把产品拿在手上看一下，就知道是否是合格的。
晨光产品的售价是日本同行的1/3，毛利率大约在15%~20%左右，而每提升5个百分点，就会有1亿元的收入递增。
2002年，晨光文具开始规模化经营，以规模求效益
2004年，晨光文具将品牌战略提升重要日程
2008年，晨光文具启动连锁零售事业
2011年，晨光文具启动电子商务，逐步开通电子商务业务探索.

品牌标志
编辑
M&G是晨光文具的英文商标，是英文单词Morning Glory的首字母，寓意为早晨的光荣。红色“M”是中国红，代表晨光源于中国，不断从中国优秀文化中吸收养分；黑色“G”是国际黑，代表晨光将立足世界舞台，向世界传播中国文化！
上海晨光文具股份有限公司是一家整合创意价值与服务优势，专注于文具事业的综合文具公司。晨光文具致力于提供舒适、有趣、环保、高性价比的文具用品，让人们享受使用过程并激发使用者创意。产品领域涵盖各式书写工具、修正工具、橡皮类、尺子类、胶类、画材类、本册类、书包类、PP类、桌面用品、电子类、削笔工具、财务行政用品、益智类。晨光文具坚持使用节能环保的材料和制造方式，担负起企业作为世界公民的责任，为全球环保事业及循环经济做出贡献。
晨光工业园位于中国上海，是从具有"文具摇篮"之称的汕头起步发家，为顺应公司的发展潮流，故公司总部迁往上海。是以“全能工厂”理念建立的世界一流文具制造基地。中国制笔工业基地、中国制笔中心均落户晨光工业园，展示着晨光文具作为中国文具行业的旗帜，正以立足中国的“世界级”品质影响全球。晨光工业园拥有超过150000平方米的全流程生产车间、全球领先的模具工程和研发中心、领先行业水平的自动化生产和小型自动化设备研发能力……保障晨光文具能够迅速将创意转化为国际一流品质的产品，并将“全能工厂”的技术和效率优势持续优化，始终保持旺盛的生命力！
“自由我创意”是晨光文具品牌的口号。晨光文具不是一个传统的制造企业，而是属于“创意型企业”。作为企业的核心竞争力，“自由我创意”已融入晨光文具内部的各个领域，包括产品研发、营销创新、品牌推广、管理运营、制造技术……晨光文具凭此建立了行业里独一无二的竞争优势，成为中国文具行业的领导品牌。
“世界级”品质需要“世界级”的团队。晨光文具拥有一支具有国际视野和世界水平的跨国设计师团队，以独一无二的“亚洲审美观”沟通世界；晨光文具的产品覆盖50多个国家和地区，营销团队和合作伙伴遍布全球，构筑了“伙伴天下”的强大营销网络。同时，晨光文具通过高效整合全球资源，包括原材料、技术、资本、市场、人才和创意文化，向世界传播晨光的创意、品牌和文化，以晨光文具独有的人文内涵感动世界。
晨光文具，以激发灵感的力量，帮助每个人实现创意的梦想！

❷ 上海晨光文具股份有限公司的发展史

17岁那年，陈湖雄找到了第一份工作，当起了文具用品的推销员，一做就是10年。
10年的贸易经历让他对整个行业的运作规律了如指掌，且掌握了一定的销售资源。但1999年的金融危机却让其所在的公司面临倒闭，摆在他面前的只有两条路：要么往产业上游走去开工厂，要么去下游开零售店。
当时考虑到如果要做终端开零售店，必须依靠品牌来支撑，不然肯定做不起来。而要在短时间内建立自己的品牌，那几乎是不可能的事。权衡再三，陈湖雄决定在上海组建制笔工厂，从上海、英雄、永生等老牌笔的发祥地起步。
1999年，陈湖雄在奉贤买下了6亩地造厂房，开始打造晨光笔业。由于自己对制笔完全一窍不通，陈湖雄聘请了当时上海笔厂的几位专家任厂长，自己则在旁边学边干。通过两年的试水，工厂只能勉强维持。陈湖雄觉得这样下去不行，于是果断地调整策略，一方面调整领导班子，由他亲自上阵，另一方面扩张用地，用规模化生产来提升产量。
那段时间陈湖雄24小时住在工厂，车间也是昼夜不停地开工。一支笔的生产要经过40道程序的操作，只要有一个环节出错，那就是废品。到后来无论是在哪个环节，陈湖雄只要把产品拿在手上看一下，就知道是否是合格的。
晨光产品的售价是日本同行的1/3，毛利率大约在15%~20%左右，而每提升5个百分点，就会有1亿元的收入递增。
2002年，晨光文具开始规模化经营，以规模求效益
2004年，晨光文具将品牌战略提升重要日程
2008年，晨光文具启动连锁零售事业
2011年，晨光文具启动电子商务，逐步开通电子商务业务探索.

❸ 晨光文具是韩国的还是中国的

晨光文具是中国的。

1989年，在汕头谷饶镇横山村的两间小平房， 晨光文具迈出了创业第一步。1997年，“晨光”商标正式启用，确立了自主品牌的发展路径； 并与全国各地的文具代理商合作，建立伙伴关系。1999年，晨光落户浦东六里，拥有员工100余人，先后成立了模具、注塑、印刷装配车间，生产体系初具雏形。

晨光文具是一家整合创意价值与服务优势的综合文具供应商，产品涵盖书写工具、学生文具、办公文具及其他相关产品。

(3)晨光文具历史扩展阅读：

主要产品：

1、书写工具：中性笔、圆珠笔、活动铅笔、宝珠笔、荧光笔、记号笔、碳素笔白板笔、纤维墨水笔、钢笔、轻油笔等。

2、替芯类：中性笔替芯、可擦笔替芯、 圆珠笔替芯、铅芯等。

3、修正工具：修正液、修正带、水基修正液、修正贴等。

4、尺类:直尺、 套尺、 圆规。